Aiwo is a weight loss program organizer based in Chennai. The client expected us to design them a weight loss brochure. The main purpose of the Aiwo was to grab the customers and make them take part in the program to attain invaluable benefits. Hence, they made it clear that the brochure must be simple and attractive. As per the client request, we have chosen the A5 size bi-fold brochure. Since the brochure is for weight loss program, on the cover page, we imprinted the image of a woman worrying about the overweight with the phrase “Shed Some Extra Kilos.” The logo was highlighted at the right bottom of the brochure for the purpose of brand identity. We explained about various weight loss plans organized by Aiwo in detail with corresponding images. The client was happy with the final design.