Marketing strategies can be considered as the basic element needed to succeed in all the businesses. From earlier days, several marketing strategies were in the practise. However corporate identity is a unique and ever best marketing strategy used by all. Bel Amore is the fine European jewellery located in Chennai, India. The client has proposed our team to design logo and corporate identity for the business. We have decided to use the rectangular business card as we felt it is the right choice to fulfill the customer needs. Bold fonts were used to represent the contact information of the industry. Mild colours were chosen to add the professional look to the logo. The final was satisfied with the final design.