Corporate identity or business card is a simplest form of advertising, which can highlight the first impression of a brand or company. So, it is necessary for every business to have the corporate identity to lead business in the path of success. Full Moon is one of the popular import and export companies located in Chennai. The client has proposed our creative team to design corporate identity for their brand. As per the client request, we have planned to design the corporate identity that suits with the personality of business. We had a brainstorming session to choose the appropriate custom font style to print the brand name and address. The custom font has made the corporate identity as more fabulous as what we expected.