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The logo for Sri Vari motor plaza, it is the popular two wheeler consultant all over Chennai, Tamilnadu. The client expected for the logo that looks sportive. Our creative team gave four sample designs to the client to choose the one as final. Client was adhered to the one that designed using motorcycle. We decided to use motorcycle in the logo as we find it is the best way to emphasize the sense of sportive. Our creative team decided to add a symbol related to the name of the company for which they had research on various automobile logos. Finally, they came up with an idea to use first letter of the name of the company as motorcycle tyre. As the client expected the logo was very sportive and impressive.