Malo is a well-known men’s underwear designer. Kafare is a newly introduced brand of the manufacturer. Since it is a new brand the client proposed our team to design a logo. After discussing with the client about their needs, our team had a brainstorm session to sort out numerous things like client’s expectations, competitors and end-users. At the end, we come up with a new idea of designing the logo. We planned to represent the brand name “Kafare”, but we need something to express the logo distinctively. After the research we found out that “Cat” is an exact meaning for the word “Kafare”. So, we included a furious cat symbol along with the brand name. The logo was very simple and impressive.