Recently, we completed designing the logo for sterling Fashion Co., Ltd. It deals with the export of fine jewellery. The client expected the logo to be designed as elegant with the sense of fashion. To work around constraints given by the client our creative team had mind mapping session to sort out new ideas. From four sample logos provided the client was satisfied with the logo that looks sportive. Fashion is the world of youngsters so we decided to design the logo as sportive to impress teens. With the focus on business growth, the name of the company was used in the logo. At the start and end of the name fire like impressions was added to inspire youngsters. To give perfection to the logo, the name was incorporated inside the circle.