Recently, we had an opportunity to design the logo for Annachi Masala. As the company name implies the business deals with the production of South Indian masala. The client expected us to design the logo in such a way to flaunt the tradition of South India. According to the suggestion and design brief given by the client our creative team started to work on sample logos. From four sample logos presented the client was satisfied with the one shown below. Annachi is the name, which is popular among South Indian people. So, we decide use image that represents annachi in the logo. Above the company’s name we added an image of a man with big moustache to show up annachi. The final logo came out well as we expected.