United Engineering Works is a popular fabrication engineering works based in Chennai. The client has proposed our team to design logo for their organization. During the interactive session, they have made it clear that the logo must be unique and flawless. Our creative team had a brainstorming session to design logo in such a way to inspire the client. At the end of the session, they came up with an idea of designing logo using the first letter “U.” In order to present the logo in a unique way, we just planned to design the vertical lines of letter “U” to express “E”. We were satisfied with final design and the client too.