Push Up is a well-known health and fitness centre based in Chennai, India. The client has approached our team to design the logo for their centre. Our creative team had a discussion with the client to sort out their expectation. According to the design brief given by the client we have started work on designing sample logos. From the four sample logos provided the client was approved the one that given below. Since the business deals with the health and fitness we decided to emphasize same on the logo. To add professionalism to the logo we planned to represent the centre name “Push Up”. To show up the fitness, a young and healthy man was affixed with a letter “U”. The final logo was simple but looks very impressive.