Most Consumers judge your product by its packaging attraction
Your packaging could be the difference between a new customer picking your product from the shop shelf, or picking up that of your competitor’s. It could potentially win you a customer for life, or just as easily lose them. Consumers judge your product by its packaging before they ever get to find out what it can do, so you need to make it great.
What is product packaging?
Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle of any kind of container.
Few of the famous packages
Effective Packaging Design
Clarity and simplicity:
What do consumers value above all else when shopping? Convenience and value. Unfortunately, consumers who are unable to determineyour value proposition due to hard-to-decipher or confusing packaging will pass your product by. Part of the convenience proposition forconsumers is the ability to quickly evaluate a product. If consumers are unable to quickly find the information they need to make an informedbuying decision from your packaging, your packaging has effectively failed – and your product may be soon to follow.
A key element of clean, successful packaging design is choosing the right typography. Cluttered, small, or hard-to-read fonts can frustrate consumers and sabotage an otherwise promising packaging design. Your consumers want and need to know more information about your product before making an informed buying decision, but this information is wasted if they are unable to decipher poorly designed typographic elements.
Colour is a critical element in any successful packaging design, and picking the right colours to help your packaging stand out from the competition is crucial to your success. However, one important tip to keep in mind in choosing packaging colours is the need to stay consistent with your brand standards. For instance, red and white have become established parts of the Coca-Cola brand, while red, white, and blue are part of the established branding identity for competitor Pepsi-Cola. Packaging that incorporates your signature brand colours helps reinforce your brand to consumers. Additional color choices should be guided by current marketing standards and consumer preferences. Simple, bold colours, or interesting color combinations will get your packaging noticed. This is particularly important if the packaging used by your competitors is overly loud or garish – remember, one way to stand out is to provide contrast with your competitors. Being different will get you noticed.
Know your audience:
Your packaging needs to speak to your audience. An important part of effective packaging is to know your audience and to speak to them inways that will help them build a connection with your brand. Research your target audience and model your packaging to fit their needs and interests. For instance, if you are marketing a non-GMO food product, and your target audience is very GMO conscious, you would to will toprominently include this in your packaging.
Stay true to your brand:
Branding is the heart and soul of your business. Consistency tone, of voice, of values across your branding efforts is critical in building brand credibility among consumers. Packaging is a critical part of your brand. Your brand identity must be represented in your packaging and starts with using a consistent color palette, a consistent voice, and consistent design elements such as logos and typography across all branding materials. Remember, for many consumers,
Type of packing materials
Our Designer team is versatile in the packaging designing and print-ready processes. The packaging materials can be a plastic, glass bottle, paper pack, metal, or in any combination. Aside from being competitive and remaining sustainable and expressive. We will make thorough study and research on the product designs, materials usage, manufacturing process, and most importantly the cost consideration to complete the entire final packaging design that provides the first impression lead to customers. Expressively the counting weight. In the past 18 years, we have handled all kinds of print materials for packaging design.